Marketing & Communications (MarCom)

Welcome to Trinity Christian College’s Marketing and Communications (MarCom) department. We are an in-house creative team that drives the College’s marketing efforts by developing and executing communication and messaging strategies that align with the College’s initiatives, mission, and vision. Our work encompasses news, publications, advertising, social media, and website management.

Our key focus areas include:

• Design: Creation of print and digital materials
• Editorial: writing and editing
• Marketing: Managing digital and print media, magazines, publications, and promotional materials for selected events
• Paid Digital Marketing: Developing and executing paid advertising strategies across digital platforms, optimizing campaigns to reach targeted audiences and maximize engagement
• Photography: Capturing and archiving professional images of the campus community and events for use across a wide range of media
• Public Relations: Creating PR strategies, writing press releases, and fostering relationships with local media to enhance the College’s visibility
• Social Media: Managing the College’s presence across social media platforms by developing content strategies, engaging with the community, and promoting campus activities and achievements
• Web: Website planning, design, development, administration, consultation, and content management

Our marketing messages are tailored to both internal audiences (students, faculty, and staff) and external constituents (alumni, donors, prospective students, parents, community partners, and the general public).

For project requests within the MarCom department, please reach out to the appropriate MarCom staff member. For contact information, view the staff list at the bottom of this page.

Communications
Do you have a story that you would like to be considered as a featured story on our website? Please email Angie Fratto at afratto@trnty.edu with the following information to be considered.

Ideas:

• Student Highlights
  • Do you know a current Trinity student who goes above and beyond in the classroom or beyond? We would love to hear their story!
• Alumni Features
  • Is there an alum of Trinity doing extraordinary work, and can we share their story with the community?
• Faculty updates
  • We have outstanding faculty at Trinity. We would love to hear and share stories of the work being done in the classroom, the latest research, or a recently published book.
• Staff Updates
  • The staff at Trinity keeps the campus moving forward every day – we would love to share the stories of staff impact here on campus or the great work beyond campus.

If you don’t see the story idea on this list, email Angie Fratto at afratto@trnty.edu with more information – we love hearing your ideas!

Resources:
Issuu http://www.issuu.com/trinitychristiancollege

Social Media
This is not just a set of tools but a way to interact with and engage the world and maintain an immediate method of communication with our various audiences. MarCom maintains the official accounts on Facebook, Instagram, X (Twitter), TikTok, BeReal, LinkedIn, Threads, Google+ and YouTube. These accounts connect Trinity with students (current and prospective), faculty, staff, alumni, our local community, constituents, and the public.

Resources:
Social Media Guide – Trinity Christian College
Social Media Guide Platform Specific
Request Form – Social Media Posts

Campus Content
The MarCom department includes a skilled team of professional photographers and videographers. For campus photos, we encourage you to use the pre-approved and professionally edited images linked below. If you need new content, please submit a request through the form provided.

Resources:
Campus Photographs
Content Request Form

The Troll
The Marcom department is the official handler of the campus Troll! If you’d like to book the Troll for appearances or events, please fill out the request form.

Resources:
Troll Request Form

Logos
The official logo must appear on all official communication materials. All logos must be represented exactly as outlined in the Brand and Graphic Standards Manual unless permission has been obtained from the Marketing and Communications department.

Resources:
Trinity Official Brand Identity
Trinity Logos

Brand Overview
Our primary goal is to advance the mission of the college. It is critical that we convey consistent messaging that represents the Trinity Christian College brand experience.

Resources:
Canva Handout/Flyer Templates
Canva Instructional Video
Canva Poster Templates
Canva/PowerPoint Presentation Template
Canva Style Guide
Email Signature – Trinity Standard

Transformative Colleges Initiative (TCI)

Resources:
TCI Documents (box shared link)

Websites:
MarCom maintains responsibility for the overall design, content, development and organization of the official college websites to ensure that the message, mission and branding consistency is met across campus. If there are any questions in regards to the website, please email webmaster@trnty.edu.

Office Location and Hours:

Jennie Huizenga Memorial Library, Second Floor
Monday – Friday 8:30am – 5pm

Staff: